Monthly Archives: November 2016

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Corporate Video: New Powerful Marketing Tool

Is your current marketing strategy not bringing in the return of investment that you hoped? It could be that your marketing tool has either lost its luster or lack the excitement it requires to get your target audience to notice. Re-branding your campaign with the help of corporate video production company Melbourne has to offer might just be what you need. It can complement your existing marketing collateral and offer a new spin to it. In fact, you do not have to start from scratch as you can simply convert existing content into video format.
Find out why the decision to hire corporate video production company might just be the most important decision you will ever make:
Build Corporate Image
There is something about corporate video that quickly establish your brand image better than written text can. A video is a visual tool; hence, that is partly responsible for establishing that image more effective as a form of marketing tool. While this is also an effective way to build your brand image, it also poses a lot of negative impact when you do it incorrectly. Work with a professional corporate video production company Melbourne has today. This is your best bet at creating compelling videos that are professionally made and are able to get your message across.
Video is Dynamic
A corporate video is a dynamic tool. It can be highly interactive, too, because you can compose a narrative that would elicit a response from your audience. You can create a video and make it seem as though you are conversing directly with your audience. This explains why businesses that use Melbourne corporate video production company experiences up to 70% more retention on the internet or elsewhere.
Tell a Story
This is one of the most powerful techniques you could employ in terms of using video as a marketing tool. When you are trying to sell a product, most people will not respond to it. But if you tell a story, they will listen. Story telling is a powerful technique you can use when creating a video as it can compel your audience in more ways than one.
First, you can use it to appeal to the needs and wants of your target audience. Is there a specific type of problem that your product or company wishes to give solution to? Tell a story of how you can provide solution and convenience into their lives. Second, it makes your company relatable. People love it when your company is keen on making their lives better! When you are able to touch upon that personal and emotional core, it will be much easier to influence people to do what you want them to!
Testimonials
This is another classic way you can use corporate video as a marketing tool. Create a video featuring customer testimonials; ask your former clients to share their stories about using your company’s products or services. Having a real person speak in front of the camera sharing their experiences about your company is much believable as compared to customer testimonials posted on your website.
If you want to get started on using video for marketing, check out Indimax Production at HTTP://WWW.INDIMAX.COM.AU/CORPORATE-VIDEO-PRODUCTION-COMPANIES-MELBOURNE/.